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Fargo, North Dakota
Fargo Web Site Optimization
Help customers find your business on the Internet
Having a great looking web site is not enough to reach your intended
audience. An attractively designed web site is necessary, but the outward appearance alone is not sufficient to
make a company's web site relevant and sought after on the Internet. No one will see your beautiful web site unless
they can find it in major search engines.
The essential task is to get your web site to the top of major search engines like Yahoo! and Google. Customers
searching for your company's products and services need to find your company's web site on the first page of these
major search engines for the search terms they are using.
As part of our web design process, we make sure that relevant text and specific search terms are built into your
site to help customers find your company on the Internet. We research very carefully to know exactly which search
terms most people actually use in major search engines to search for your company's products and services.
When we're confident your site contains the best mix of relevant text and validated search terms, we submit your
site for placement in the major search engines and directories. We have found it best to submit sites to only the
major search engines and directories to help your site rank well without being spammed with too much unwanted email
and advertising solicitations.
Over time, we track changes in your web site's search engine ranking for the chosen search terms. Analyzing the
effectiveness of your site's search terms helps your site stay on top of the search engine rankings for those search
terms. This evaluation and testing process continues throughout the agreed upon search term optimization period
of three, six, nine, or twelve months.
Throughout the search engine optimization period you will know how people find your company's web site in major
search engines for the search terms relevant to your site. With this knowledge, you will realize the value of your
site to your business. You will also be able to decide whether to continue or discontinue further search engine
optimization until future developments warrant a change of strategy.
During the optimization period, we analyze the way search engines rank your website, and make appropriate adjustments
to text and search terms, as needed, to help your site rank as high as possible for the search terms relevant to
your site. Although these adjustments may seem to be nearly invisible, they do make a critical difference in how
search engines rank your website for the search terms that are most important for your site.
Search engine optimization prices start at $300 for a three month period. During the agreement period, we do not
work with any other similar company within your geographic region. Please » contact us
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about your company's search engine optimization requirements. We are happy to help you in any way we can.
Content is King
The content of a web site is critical to search engine ranking. The pages within your web site need to provide
valuable information relevant to searchers.
Relevant text is most important. Search engines usually index the first 500 words of each page they successfully
read. Search terms within these first 500 words of text determines the perceived relevance of a web site to search
engines.
If your important keywords are indexed within these first 500 words of text, your site is far more likely to be
seen as relevant for those keywords than if the keywords are not present. Over time, your web site log reports
will show what keywords people are actually using to find your site.
Your site may be popular for search terms you did not anticipate. People use specific search terms to find specific
content. Specific search terms indexed within your site makes your site relevant for those search terms. Searchers
seeking relevant specific content will be likely to find your site if relevant specific content is present within
your site. Placing false or irrelevant text, or copywrited information in your site without permission, may cause
your site to be manually removed from a search engine.
Page Title, Page Description, Keywords
Page Title and Page Description are the most important meta-tags search engines use to rank the relevance of web
pages. Page Title and Page Description, and to a lesser extent Keywords, are the most important meta-tags that
influence searchers to click to a web page from a search result. Search engines look for these primary meta-tags
to determine the relevance of a web site for particular search terms and phrases.
Page Title
The Page Title is the first text seen when your site appears in a search result, and is intended to accurately
describe the contents of the web page with relevant search terms. Company names often appear as the first text
in a Page Title, rather than relevant search terms describing actual page content. This error makes it difficult
for searchers to find relevant content, because the company name takes precedence and overshadows relevant search
terms.
Page Titles should be about 60 characters and should contain relevant search terms and phrases that accurately
describe page content. Page Titles should be unique and relevant to each page, and every Page Title should contain
search terms that accurately reflect the true content of the page. Action words in the Page Title encourage more
clicks than just a simple page description.
Page Description
The Page Description is a 150 character description of page content, and should include action words that encourage
searchers to click to the web page. Page Descriptions help searchers decide whether information on a web page is
really what they are seeking. If Page Title and Description do not match actual content, search engines will not
rank the page as a source of relevant information.
Keywords
Keywords are specific search terms that accurately reflect actual web page content. Keywords are relevant search
terms totaling about 150 characters, including spaces, that are consistent with Page Title, Page Description, and
actual text within the web page. No single word should be used more than twice.
Links
Links allow web site visitors to navigate a site, and search engine spiders to read and index your web pages without
being stopped by broken links. The more pages the search engine reads, the more pages will be indexed in the search
engine. A Site Map helps search engine spiders read and follow links within an entire site.
Text links within a site should contain exact keywords that lead to relevant pages. Search engines look for text
links that validate the relevance of pages. Graphic links without associated text are seen to be less significant
than text links containing relevant keywords.
Making sure there are no broken links within a site is extremely important, because broken links prevent a search
engine spider from indexing the complete site. If a site is not completely indexed, searchers may be prevented
from finding relevant content within the site. Broken links may cause some pages to be invisible.
Seeing what sites show up in search engines when you search for a particular keyword is valuable information. Knowing
the wide range of search terms that real people actually use to search the Internet for content similar to that
contained in your site helps you choose the most appropriate search terms. Accurate knowledge of search habits
allows you to choose keywords that are truly relevant to your intended audience.
Link Popularity
Having significant content on your site encourages other sites to link to your site. The number of other web sites
that link to your site helps search engines determine the importance of your site. Links from other relevant web
sites improves a site's search engine rankings. Search engines look at the number and relative importance of other
web sites that link to your site to estimate how important your site is on the Internet. Search engines consider
your site important if popular web sites link to your site.
Text links from other sites that contain keywords directly related to your site, also makes a site more relevant
to search engines. The best way to build enduring link popularity is to offer excellent content of true value to
your intended audience. As people discover the value of a web site, they will be inclined to link to that site.
Obtaining links from human based directories, like Yahoo! and the Open Directory Project, as well as from topic
specific directories, significantly helps a site's search engine ranking. Being included in a respected web directory
validates the reputation of a web site and strengthens its search engine ranking.
Links from partners and vendors within your business community are also important, because these links validate
your place within your professional community. Being linked from other relevant web sites within your professional
community, improves a site's search engine ranking.
Actively participating in a relevant professional online forum may raise your visibility within your professional
community. Forum links are followed by professionals interested in professional web design and website management
topics, and search engines may archive forum proceedings. |
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Download as many web design templates as you want for just $49.99. Worlds
largest collection of original web templates, flash templates, print templates and graphic elements thousands of web design templates
and graphics.
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Web Design Templates « |
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We are happy to provide you with a free consultation to answer your questions.
Get individualized, personal attention and clear, straight answers to your questions. Learn the most practical,
least expensive, most effective ways to accomplish your business goals on the Internet FREE
without obligation.
When you're ready to build your company's web site, we'd be delighted to help you in any way we can.
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Request
a Free Consultation « |
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»
Privacy Policy « |
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Customers searching for your company's products and services need to find
your company's web site on the first page of major search engines for the search terms they are using. Designing
a web site to make this possible is the goal of every webmaster and business owner.
»
Search
Engine Optimization « |
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A website for your business is absolutely the least expensive, most potentially
beneficial sales and marketing tool you could possibly use to communicate with existing customers and reach new
customers. Your business needs a web site.
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Your
Business Needs a Web Site « |
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Sirius Web Design and Hosting
